When it comes to finding the right incontinence product to manage your bladder leaks, absorbency is king, which is understandable. The experience of, or the fear of having, an uncontrolled leak is so stressful that, when surveyed:

  • 27% of women with incontinence get less sleep
  • 50% of women with incontinence worry about laughing in public
  • 75% of women with incontinence avoid group exercise
  • 56% of women with incontinence avoid social events

As a woman who experiences bladder leaks myself, I can totally relate. Preventing leaks in the first place is paramount. But I’ve learned, in my roles as a mother and a Founder, that it’s definitely not the only thing that matters. Unlike the cleaner, greener diapers and wipes that I once bought for my children when they were little, the incontinence category is woefully behind when it comes to offering products that are better for our bodies and better for our planet. Moreover, incontinence products are not regulated by the FDA or otherwise, which has allowed the category to go unchecked for a very long time. And while almost every other personal care category on the market has gone gaga for greener and cleaner, that progress hasn’t extended to incontinence care, leaving women living with this condition grossly underserved.

It was this initial observation, coupled with the experience of caring for our older parents at the time, that inspired my Co-Founder and me to first take a hard look at this space. And while we learned so much as we studied the category, the most striking thing has been the correlation between ingredients used to make conventional incontinence care products and the often painful skin irritation experienced by so many women who use them.

When we dug further and learned that conventional incontinence care products are made with petroleum, chlorine bleach, synthetic dyes and fragrances, and other harsh chemicals, we knew we needed better choices for our incontinence care. So, in 2020, we launched Attn: Grace with our collection of liners, pads and briefs that replace the harsh chemicals used in conventional products with gentle, high-performing plant-based materials that prevent leaks while protecting your skin.

Are the incontinence products you’re using skin-safe? Here are a few insights and considerations to help you decide.

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